Although it seems a relatively simple process, there are some rules to be followed when choosing a name in forming a new company. In  Company formation the founding members will decide upon a name which will then be submitted and will become a part of the company registration. But it must be remembered that a name cannot be reserved or pre-approved in Ireland and the name can be refused for various reasons. For example, if it is the same or very similar to the name of a company already registered, or if it suggests state sponsorship, or most obviously, if it is offensive.

It may prove beneficial to include extra words in order to create a distinction between your name and other company names. This will help in the name being accepted for registration once it is proposed. However, there are some words and their abbreviations alongside accents and punctuation marks that are not enough in distinguishing between names, for instance, the definite article of the words 'company', 'co.', 'corporation', '&', 'and', 'limited', 'service', and 'services'. Place names are not viable as distinguishing words either.

Also, one should be wary and careful when using a name consisting of made-up words or non-dictionary words. Such words may not be accepted in creating a distinction between your name and other names. And if a name is visually similar to another, in it's design for example, it will be rejected. Another important point to remember is that numbers can only be used as distinguishing features if the companies are members of the same group. Here, I have outlined but a few guidelines to be vary of when choosing a name, it would prove helpful to consult a company formation specialist when making a final decision in order to be aware of all of the rules.

About the Author:

Lorraine McInerney is currently working as a Freelance Web Content Article Writer. She has an Arts Degree in English Literature and Ancient Classics, and she is currently a post-graduate student of English, specializing in Post-Colonial Literatures. She will be writing her thesis this summer on "Liminality in Post-Colonial Women's Writing'.